Our Story

Nabila Bashir-Bello founded Nabs And Babs in honor of her brother, Babatunde "DJ Babus" Bashir-Bello, who passed away from COVID-19 in January, 2021. Nabs And Babs is a combination of their nicknames and is inspired by the life, spirit, and creative drive of DJ Babus.

DJ Babus was a visionary who believed in authenticity, boldly following dreams, and lifting others along the way. He was honored for his impact in the music industry, and his legacy lives on through the DJ Babus Foundation, supporting young artists and creatives. In his memory, Nabila pursued her dream of building a brand rooted in love, meaning, and intention.

Nabs And Babs is a brand that celebrates the power of connection—our connection to the people we love, the places that shape us, and the stories that make us who we are. Our designs are sophisticated yet effortless, fun yet deeply meaningful. Every piece is thoughtfully crafted to reflect that sense of intimacy and storytelling. Our fine and demi-fine jewelry is timeless, elegant, and purposefully crafted.

In 2023, Nabs & Babs was honored with a Bronze International Design Award, recognizing the brand’s organic yet structural aesthetic and its dedication to thoughtful, responsible design. We are also proud to be a certified B Corporation—a recognition of our commitment to using business as a force for good and meeting high standards of social and environmental impact.